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Practice and Research - Exercise 3.12: Spot Illustrations - Part 1
Once the document layout was settled using placeholder space for images, I noted down in my sketchbook what illustrations I would likely need, alongside a little indication of their size (without being precious this time about specific dimensions) I then started to sketch out some rough thumbnails with some broad ideas which I could then scan and develop more digitally. The Seaborne Adventurers One of the first images I started to develop was a group setting of adventurers fr

Dan Woodward
Feb 45 min read


Practice and Research - Exercise 3.11: Creating Game Content
As I had managed to get the Campaign Frame's setting out into the world through a public Daggerheart campaign that I would facilitate, it also gave me the opportunity to build the style and sense of the world through game-specific content. I offered my players the option of having their character portraits created by me, rather than finding a random image off of the internet to use. Some of the players happily took me up on the offer. I was juggling a lot - getting the game s

Dan Woodward
Feb 43 min read


Practice and Research - Exercise 3.10: Designing the Document
The design of the Campaign Frame document has gone through many different iterations as I have tested and tweak the content and layout. I started by creating some 'Masters' in Affinity. I had watched a useful video [1] that gave me the idea to use a Master page not as a template, but as a place to store different stylised page elements (different headings, quote boxes and the like). So I created one of these along with a generic master. As I would need to add the official Dag

Dan Woodward
Feb 47 min read


Practice and Research - Exercise 3.9: Cover Design
I started to explore ideas for the document's design system based on the map, using my sketchbook to thumbnail different cover ideas. I also wanted to have a limited palette of colours, so tried out a few combinations based on what I had seen during my research. I then chose a few of the thumbnails to develop further. The first idea was based around Terry Gilliam's Monty Python animations. I used publicly available images from the British Library to photo collage a background

Dan Woodward
Feb 32 min read


Practice and Research - Exercise 3.8: Another Map
Trying to merge the elements of my layout research on paper proved a difficult exercise. So rather than getting bogged down trying to conceptualise the overall aesthetic, I decided to try and sculpt it like clay by making a start making things. To me the best way to get a feel for this new world would be to create the map first again. That way I could transfer what I learned into a design system for the document I needed to create for the PDF. Rather than emulate a simple top

Dan Woodward
Feb 17 min read


Practice and Research - Exercise 3.5: Colour Rulebook Illustrations
I started the colour illustrations on such a high note. Buoyed by my progress with the pencil drawings, I was excited to bring this world in my head to life. The first thing I did was to add in placeholder images to the spaces left in the document, so that I could get a sense of the overall finished article. As much as I dislike the ethics behind a lot of it, this was a useful job to use generative AI for. The quality of what was produced was never going to fit with what I wa

Dan Woodward
Nov 5, 20256 min read


Practice and Research - Exercise 3.4: Layout & Spot Illustrations
Writing and Layout The first thing that needed to be created was the text itself. Using the existing campaign frames as guides, I went to work on creating my setting, iterating and getting feedback from friends. Some parts come easier than others, so rather than getting too bogged down, for areas that needed more thought, I added placeholder ' lorem ipsum ' text that roughly equated the word count of the same sections in other frames. I first worked in a Google Doc, but once

Dan Woodward
Nov 3, 20252 min read


Practice and Research - Exercise 3.3: Creating the Map
An example to follow In the rulebook, each of the campaign frames came with its own map. I studied these frames to look for common elements that made them all fit the overall style of the book. An example map from the Witherwild Campaign Frame. © Darrington Press [2] I noticed that each of the maps had a graphic quality. Some used an oblique isometric-esque angle to present geographic landmarks more illustratively. Only essential landmark names were placed on the map itself,

Dan Woodward
Nov 3, 20255 min read


Practice and Research - Exercise 3.1: Working with a House Style
Introduction Each of the Campaign Frames in the Daggerheart rulebook follows a specific structure [1]. This would give me guidance on how to structure my own frame and a consistent approach to break down and understand the visual language. Example of a Campaign Frame front page. © Darrington Press Researching the House Style I had the rulebook in both printed and electronic formats, so I was able to take a good look at the structure of the campaign frame chapter. The font pag

Dan Woodward
Nov 2, 20252 min read


Practice and Research - Exercise 2.1: Brand Identity Character Design
At the end of my previous module, I explored two potential client commissions. At the time, one was not ready to proceed. However, some...

Dan Woodward
May 21, 20253 min read


Practice & Research - Exercise 0.4: Reflective Commentary
For this exercise, I was asked to produce my first reflective commentary, an opportunity to revisit key learning moments, project...

Dan Woodward
Mar 8, 20252 min read


Practice & Research - Exercise 0.3: Your Project Plan
I was able to talk through the overall idea of a project plan with my Tutor as part of our initial 'meet and greet' session. The...

Dan Woodward
Mar 7, 20252 min read


Practice & Research - Exercise 0.2: Create a Glossary
For this exercise, it was suggested to build a glossary that will help me build up a reference for things like academic terms, unpack...

Dan Woodward
Mar 7, 20253 min read


Practice & Research - Exercise 0.1: Thinking about your Research & Practice
Starting the final level of the degree is both exciting and a little overwhelming. I am moving from a legacy curriculum approach to one...

Dan Woodward
Mar 7, 20254 min read


Responding to a Brief - Exercise 5.3: Presenting yourself
For this exercise, I was asked to reflect on the work I have produced during this course, choosing pieces that express who I am as an...

Dan Woodward
Dec 5, 20245 min read


Responding to a Brief - Exercise 5.2: What's your working process?
Introduction Over the past 15 years my 'day job' has been working with teams and organisations to manage and improve delivery and...

Dan Woodward
Nov 24, 20247 min read


Responding to a Brief - Exercise 5.1: Writing a rationale
For this exercise, I was asked to go back to the three briefs in the first research task . I was then tasked to think about how I would...

Dan Woodward
Nov 11, 20244 min read


Responding to a Brief - Exercise 4.3: Self Publishing
This exercise was completed out of turn from others. Given I have had mental health struggles I have not completed much personal work in...

Dan Woodward
Oct 30, 20243 min read


Responding to a Brief - Exercise 4.7: Contemporary ceramics
For this exercise, I was asked to create illustrations for contemporary ceramics that drew on the visual history and symbolism of...

Dan Woodward
Oct 23, 20245 min read


Responding to a Brief - Exercise 4.6: Paper Circus
For this exercise, I was tasked to create a poster to advertise a circus coming to town, with all the relevant information available to...

Dan Woodward
Oct 16, 20249 min read
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